Prof. Afzal Basha

Faculty- Image/Indian Academy School Of Management Studies- Image/Indian Academy School Of Management Studies

Prof. Afzal Basha

Assistant Professor

Institution IASMS – SCHOOL OF MANAGEMENT STUDIES
Qualification 1. Pursuing Ph.D in Management (Retail Marketing) – Bharathidasan University
2. Masters of Business Administration (Marketing & Finance) – Indian Academy School of Management Studies
3. Bachelor of Commerce – RBANMS College
Industry Experience 1. Trent LTD (A Tata Enterprise)
Designation: Deputy Store Manager
Period: Feb 2015 to March 2017
2. Landmark Retail
Designation: Retail Shop Manager
Period: Sept 2012 to January 2015
3. Flipkart India Private Ltd, Bangalore
Designation: Market Intelligence Team Lead
Period: Mar 2011 to Aug 2012
4. MSCO (BASAMH TRADING COMPANY- SAUDI ARABIA)
Designation: Market Information Manager
Period: Sept 2009 to January 2011
5. ERNST & YOUNG
Designation: Analyst
Period: June 2008 to Aug 2009
6. Anshual Marketing
Designation: Marketing Executive
Period: May 2004 to Aug 2005
Academic Experience Indian Academy Group of Institutions
Designation: Assistant Professor
Period: June 2017 till date
Specialization Area Marketing
Subjects Handled • Digital Marketing
• Marketing Management
• Services Marketing
• Retail Management
• Advertising Management
• Strategic Brand Management
• Rural and Agricultural Marketing
• Consumer behaviour
• E-Business
• Business Regulations
• Entrepreneurship
• Supply Chain Management
• Performance Management System
• Talent and Knowledge Management
• Innovation Management
• Communication Skills
• Computer Application in Business
• Banking Regulations and Operations
• Information Systems and Computers
• Tourism Marketing
Core Competencies • Critical Thinking and Problem Solving
• Learn, use and explore new information technology to acquire and process information
• Adapting to changes, Self-training, self-direction
• Guest Lectures
• Organizing Corporate Games
• Innovative teaching methodologies
• Mentoring and Guiding Students
• Motivational Speaker
• Guest Lecture
Certifications
  • ISO 9001:2015 (Awareness and Internal Auditor training)
  • Foundations of Digital Marketing
  • Foundations of Digital Marketing and E-commerce
  • LinkedIn Marketing
  • Advanced Lean Six Sigma Yellow Belt Certification

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