Research Publications

AUGUST 2022 TO JULY 2023
MonthTitle of paperName of the author/sDepartment of the teacherName of JournalYear of publicationISSN numberLink to the recognition in UGC enlistment of the Journal
OctoberAN EMPIRICAL STUDY ON MYSTERY SHOPPING EXPERIENCES AT BANGALORE
CITY
Afzal BashaMBAJOURNAL OF MANAGEMENT & ENTREPRENEURSHIP20222229-5348  Click Here
OctoberAN EMPIRICAL STUDY ON MYSTERY SHOPPING EXPERIENCES AT BANGALORE
CITY
Dr. Srinidhi K ParthasarathiMBAJOURNAL OF MANAGEMENT & ENTREPRENEURSHIP20222229-5348  Click here
OctoberA STUDY ON FACTORS INFLUENCING CONSUMERS CHOICE OF FMCG RETAIL
STORE WITH SPECIAL REFERENCE TO BANGALORE CITY
Afzal BashaMBARABINDRA BHARATI JOURNAL OF PHILOSOPHY20220973-0087  Click here
OctoberA STUDY ON FACTORS INFLUENCING CONSUMERS CHOICE OF FMCG RETAIL
STORE WITH SPECIAL REFERENCE TO BANGALORE CITY
Dr.Reena ShyamMBARABINDRA BHARATI JOURNAL OF PHILOSOPHY20220973-0087  Click here
OctoberVegetarian ethnic foods of South India: review on the influence of traditional knowledgeDr. Srinidhi K ParthasarathiMBAJournal of Ethnic Foods2022   Click here
OctoberOTT MEDIA MARKETING STRATEGIES BY AMAZON PRIME SERVICES AND ITS IMPACT ON VIEWER PREFERENCES FOR THE SERVICEDr.Reena ShyamMBANIU International Journal of Human Rights20222394 – 0298  Click here
OctoberOTT MEDIA MARKETING STRATEGIES BY AMAZON PRIME SERVICES AND ITS IMPACT ON VIEWER PREFERENCES FOR THE SERVICEAfzal BashaMBANIU International Journal of Human Rights20222394 – 0298  Click here
DecmberA STUDY ON THE POPULARITY AND UASGE OF MOBILE BANKING SERVICES AMONG PEOPLE IN BANGALOREDr. Puja Archana SahuMBAJournal For Basic Sciences20221006-8341
  Click here
AprilA Study on Massive Layoffs withReference toE-Commerce Companies” –An Empirical StudyDr.R Savitha MBAJournal of Survey in Fisheries Sciences 20232368-7487  Click here
AprilA Study on Effect of Content Marketing on Customer Engagement with Respect To NIKEDr.R Savitha MBAJournal of Survey in Fisheries Sciences 202310(4S) 1806-1816  Click here
3.3.2 Number of research papers per teachers in the Journals notified on UGC website during the last five years (10)
AUGUST 2016 TO JULY 2017
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Interferences and Moderation of Job and Fanily Life Sheeja Krishnakumar MBA SCMS Journal of Indian Management 2016 ISSN 0973-3167
JUNE Innovation and Sustainable Growth through Inclusive Business Models – A Few Illustrations Dr.Reena Shyam MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE “A STUDY ON SMALL SECTORS IN BANGALORE” Dr. Puja Archana Sahu MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE Spots Memorabilia Counterfeit and RFID Rohini Sajjan MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362
AUGUST 2017 TO JULY 2018
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Organization Culture on Innovation:Understanding the influence using its variables Sheeja Krishnakumar MBA FIIB Business Review (FBR) 2017 ISSN – 2455-2658
Dec Crowdfunding Ecosystem in India Rohini Sajjan MBA International Journal of Science and Research (IJSR) 2017 ISSN- 2319-7064
May Applying Nethnography in Market Research – An Adaptation to the Rising Digital Technology Dr.Reena Shyam MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
May Impact of Social Media Marketing in Small and Medium Business Dr.Reena Shyam MBA AMBER(ABBS Management Business and Entrepreneurship Review) 2018 Click Here
May A study on innovative employee engagement practices in IT sector Sam X Kingsley Joshua MBA Asia Pacific Journal of Research (International Journal) 2018 ISSN 2347-4793
JUNE “A STUDY ON THE RELATIONSHIP BETWEEN NSE INDEX AND MCX INDEX Dr. Puja Archana Sahu MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
AUGUST 2018 TO JULY 2019
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Aug Deglobalization – will it Address the Relationship between Globalization and Inequality Dr.Reena Shyam MBA Online International Interdisciplinary Research Journal 2018 ISSN 2249-9598 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Akshay. A, MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Shivshankarachar. Y MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
January Community-Based Entrepreneurship Benefaction Initiatives –A Study with Special Reference To Bohara Community In Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 ISSN:2945 3799 Click Here
February Case Study: Discovering a Blue Ocean Opportunity in the Convenience Food Sector- A Case of iD Fresh Food Dr.Reena Shyam MBA International Journal of Management, IT and Engineering 2019 ISSN:2249-0558 Click Here
Febuary A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 E-ISSN 2348-1269, P- ISSN 2349-5138) Click Here
April A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY Akshay. A MBA IJAR 2019 PRINT ISSN No 2249-555X Click Here
MAY ” A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN BANAGALORE” Dr. Puja Archana Sahu MBA International Journal of Research and Analytical reviews 2019 E-ISSN 2348-1269 P-ISSN 2349-5138 Click Here
June VUCA World In Management Education In India: A Review of Literature Dr. Srinidhi K Parthasarathi MBA International Journal of Research And Analytical Reviews 2019 (Vol. 6) 2019 2348-1269
June Dynamic Upshots of the Entrepreneurial Culture and Behavior – A Mapping Approach within an Organization Dr.A.ABIRAMI MBA International Journal of Research and Analytical reviews 2019 2349-5138 Click Here
June Exploring Uncontested Markets With Blue Ocean Strategy in Convenience Food Business-a Case of ID Fresh Food Dr.Reena Shyam MBA Journal of the International Academy for Case Studies 2019 ISSN: 1078-4950; Online ISSN: 1532-5822 Click Here
AUGUST 2019 TO JULY 2020
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
FEB ” INVESTOR’S MINDSET TOWARDS IPO AS AN INVESTMENT TOLL USING NON PARAMETRIC TESTS Dr. Puja Archana Sahu MBA International Journal of Psychosocial Rehabilitation 2020 ISSN :1475-7192 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.Reena Shyam MBA International Journal of Research in Engineering, Science and Management 2020 ISSN (Online) : 2581-5792 Impact Factor: 4.308 Click Here
April “MARKETING IN THE AGE OF CORONA VIRUS – UNDERSTANDING THE CONSUMER MINDSET FOR EFFECTIVE MARKETING STRATEGIES”, Dr.Reena Shyam MBA International Journal of Emerging Technologies and Innovative Research 2020 ISSN: 2349-5162 | UGC approved journal no 63975 Click Here
April Marketing in the Age of Corona Virus – Understanding the Consumer Mindset for Effective Marketing Strategies Dr.A.ABIRAMI MBA Journal of Emerging Trends and Innovative Research 2020 2349-5162 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.A.ABIRAMI MBA International Journal of Research in Engineering, Science and Management 2020 2581-5792 Click Here
April Study of Entrepreneurial Perception, Attitude, Competency and Self-Efficacy among Small Scale Saudi Entrepreneurs in Jeddah City Dr.A.ABIRAMI MBA Test Engineering & Management 2020 0193-4120 Click Here
April COVID 19- The SUper Spraeder Dr.A.ABIRAMI MBA Mukt Shabd Journal 2020 2347-3150 Click Here
April A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City Afzal Basha MBA The Board of Journal of Emerging Technologies and Innovative Researc 2020 ISSN : 2349-5162 Click Here
May A Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour in Bangalore City Dr. Srinidhi K Parthasarathi MBA Journal of Emerging Technologies and Innovative Research 2020 (Vol. 7-4) 2020 ISSN- 2349-5162 Click Here
May Enrichment Practices and Its Impact on Employees’ Accountability in IT Sector Sam X Kingsley Joshua MBA GIS Business 2020 1430-3663 Click Here
June “APPLICATION OF MERTON DISTANCE TO DEFAULT MODEL TO PREDICT BANKRUPTCY OF SELECTED COMPANIES Dr. Puja Archana Sahu MBA Journal of XI’AN university of Architecture and technology 2020 ISSN 1006-7930 Click Here
JUNE “LEAD LAG RELATIONSHIP BETWEEN NSE AND SELECTED INTERNATIONAL STOCK EXCHANGES Dr. Puja Archana Sahu MBA International journal of Advanced science and Technology 2020 ISSN 2005-4238 Click Here
June PREDICTORS – THE ENTREPRENEURIAL CLINCHERS CONTRIBUTING TO THE SUCCESS OF SMALL SCALE ENTREPRENEURS, JEDDAH CITY,-SAUDI ARABIA Dr.A.ABIRAMI MBA Journal of Xi’an University of Architecture & Technology 2020 006-7930 Click Here
AUGUST 2020 TO JULY 2021
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A Study On consumer’s preference Towards Online Shopping and Offline Shopping with special reference to Bangalore City. Afzal Basha MBA Mukt Shabd Journal 2020 2347-3150 Click Here
December THE STUDY ON FACTORS OF ONLINE BUYING BEHAVIOR OF CONSUMERS’ WITH SPECIAL REFERENCE IN BANGALORE Dr. Srinidhi K Parthasarathi MBA Mukt Shabd Journal 2020 2347-3150 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Dr.Reena Shyam MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Afzal Basha MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June INSIDER TRADING IN INDIAN CAPITAL MARKET – AN OVERVIEW Dr. Puja Archana Sahu MBA ANVESAK 2021 0378 – 4568
AUGUST 2021 TO JULY 2022
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Afzal Basha MBA ANVESAK 2021 0378 – 4568 Click Here
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Dr.Reena Shyam MBA ANVESAK 2021 0378 – 4568 Click Here
March A STUDY ON SUSTAINABLE PERFORMANCE OF PAYMENT BANKS WITH REFERENCE TO SEMI- URBAN BANGALORE Akshay. A MBA JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 2022 0972-7175
April A COMPARATIVE STUDY AMID TRADITIONAL BANKS AND PAYMENT BANKS OF BANGALORE SEMI URBAN Akshay. A MBA NIU International Journal of Human Rights 2022 2394 – 0298
April To Study The Predication of Future Stock Prices By Utilizing the Machine Learning Technologies in IT Industries Dr. Puja Archana Sahu MBA GIS Science Journal 2022 1869-9391
2020-21 Year 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22
2 Number 4 6 11 13 5 5
AUGUST 2021 TO JULY 2022
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Afzal Basha MBA ANVESAK 2021 0378 – 4568 Click Here
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Dr.Reena Shyam MBA ANVESAK 2021 0378 – 4568 Click Here
March A STUDY ON SUSTAINABLE PERFORMANCE OF PAYMENT BANKS WITH REFERENCE TO SEMI- URBAN BANGALORE Akshay. A MBA JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 2022 0972-7175
April A COMPARATIVE STUDY AMID TRADITIONAL BANKS AND PAYMENT BANKS OF BANGALORE SEMI URBAN Akshay. A MBA NIU International Journal of Human Rights 2022 2394 – 0298
April To Study The Predication of Future Stock Prices By Utilizing the Machine Learning Technologies in IT Industries Dr. Puja Archana Sahu MBA GIS Science Journal 2022 1869-9391
AUGUST 2020 TO JULY 2021
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A Study On consumer’s preference Towards Online Shopping and Offline Shopping with special reference to Bangalore City. Afzal Basha MBA Mukt Shabd Journal 2020 2347-3150 Click Here
December THE STUDY ON FACTORS OF ONLINE BUYING BEHAVIOR OF CONSUMERS’ WITH SPECIAL REFERENCE IN BANGALORE Dr. Srinidhi K Parthasarathi MBA Mukt Shabd Journal 2020 2347-3150 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Dr.Reena Shyam MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Afzal Basha MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June INSIDER TRADING IN INDIAN CAPITAL MARKET – AN OVERVIEW Dr. Puja Archana Sahu MBA ANVESAK 2021 0378 – 4568
AUGUST 2019 TO JULY 2020
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
FEB ” INVESTOR’S MINDSET TOWARDS IPO AS AN INVESTMENT TOLL USING NON PARAMETRIC TESTS Dr. Puja Archana Sahu MBA International Journal of Psychosocial Rehabilitation 2020 ISSN :1475-7192 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.Reena Shyam MBA International Journal of Research in Engineering, Science and Management 2020 ISSN (Online) : 2581-5792 Impact Factor: 4.308 Click Here
April “MARKETING IN THE AGE OF CORONA VIRUS – UNDERSTANDING THE CONSUMER MINDSET FOR EFFECTIVE MARKETING STRATEGIES”, Dr.Reena Shyam MBA International Journal of Emerging Technologies and Innovative Research 2020 ISSN: 2349-5162 | UGC approved journal no 63975 Click Here
April Marketing in the Age of Corona Virus – Understanding the Consumer Mindset for Effective Marketing Strategies Dr.A.ABIRAMI MBA Journal of Emerging Trends and Innovative Research 2020 2349-5162 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.A.ABIRAMI MBA International Journal of Research in Engineering, Science and Management 2020 2581-5792 Click Here
April Study of Entrepreneurial Perception, Attitude, Competency and Self-Efficacy among Small Scale Saudi Entrepreneurs in Jeddah City Dr.A.ABIRAMI MBA Test Engineering & Management 2020 0193-4120 Click Here
April COVID 19- The SUper Spraeder Dr.A.ABIRAMI MBA Mukt Shabd Journal 2020 2347-3150 Click Here
April A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City Afzal Basha MBA The Board of Journal of Emerging Technologies and Innovative Researc 2020 ISSN : 2349-5162 Click Here
May A Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour in Bangalore City Dr. Srinidhi K Parthasarathi MBA Journal of Emerging Technologies and Innovative Research 2020 (Vol. 7-4) 2020 ISSN- 2349-5162 Click Here
May Enrichment Practices and Its Impact on Employees’ Accountability in IT Sector Sam X Kingsley Joshua MBA GIS Business 2020 1430-3663 Click Here
June “APPLICATION OF MERTON DISTANCE TO DEFAULT MODEL TO PREDICT BANKRUPTCY OF SELECTED COMPANIES Dr. Puja Archana Sahu MBA Journal of XI’AN university of Architecture and technology 2020 ISSN 1006-7930 Click Here
JUNE “LEAD LAG RELATIONSHIP BETWEEN NSE AND SELECTED INTERNATIONAL STOCK EXCHANGES Dr. Puja Archana Sahu MBA International journal of Advanced science and Technology 2020 ISSN 2005-4238 Click Here
June PREDICTORS – THE ENTREPRENEURIAL CLINCHERS CONTRIBUTING TO THE SUCCESS OF SMALL SCALE ENTREPRENEURS, JEDDAH CITY,-SAUDI ARABIA Dr.A.ABIRAMI MBA Journal of Xi’an University of Architecture & Technology 2020 006-7930 Click Here
AUGUST 2018 TO JULY 2019
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Aug Deglobalization – will it Address the Relationship between Globalization and Inequality Dr.Reena Shyam MBA Online International Interdisciplinary Research Journal 2018 ISSN 2249-9598 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Akshay. A, MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Shivshankarachar. Y MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
January Community-Based Entrepreneurship Benefaction Initiatives –A Study with Special Reference To Bohara Community In Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 ISSN:2945 3799 Click Here
February Case Study: Discovering a Blue Ocean Opportunity in the Convenience Food Sector- A Case of iD Fresh Food Dr.Reena Shyam MBA International Journal of Management, IT and Engineering 2019 ISSN:2249-0558 Click Here
Febuary A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 E-ISSN 2348-1269, P- ISSN 2349-5138) Click Here
April A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY Akshay. A MBA IJAR 2019 PRINT ISSN No 2249-555X Click Here
MAY ” A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN BANAGALORE” Dr. Puja Archana Sahu MBA International Journal of Research and Analytical reviews 2019 E-ISSN 2348-1269 P-ISSN 2349-5138 Click Here
June VUCA World In Management Education In India: A Review of Literature Dr. Srinidhi K Parthasarathi MBA International Journal of Research And Analytical Reviews 2019 (Vol. 6) 2019 2348-1269
June Dynamic Upshots of the Entrepreneurial Culture and Behavior – A Mapping Approach within an Organization Dr.A.ABIRAMI MBA International Journal of Research and Analytical reviews 2019 2349-5138 Click Here
June Exploring Uncontested Markets With Blue Ocean Strategy in Convenience Food Business-a Case of ID Fresh Food Dr.Reena Shyam MBA Journal of the International Academy for Case Studies 2019 ISSN: 1078-4950; Online ISSN: 1532-5822 Click Here
AUGUST 2017 TO JULY 2018
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Organization Culture on Innovation:Understanding the influence using its variables Sheeja Krishnakumar MBA FIIB Business Review (FBR) 2017 ISSN – 2455-2658
Dec Crowdfunding Ecosystem in India Rohini Sajjan MBA International Journal of Science and Research (IJSR) 2017 ISSN- 2319-7064
May Applying Nethnography in Market Research – An Adaptation to the Rising Digital Technology Dr.Reena Shyam MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
May Impact of Social Media Marketing in Small and Medium Business Dr.Reena Shyam MBA AMBER(ABBS Management Business and Entrepreneurship Review) 2018 Click Here
May A study on innovative employee engagement practices in IT sector Sam X Kingsley Joshua MBA Asia Pacific Journal of Research (International Journal) 2018 ISSN 2347-4793
JUNE “A STUDY ON THE RELATIONSHIP BETWEEN NSE INDEX AND MCX INDEX Dr. Puja Archana Sahu MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
AUGUST 2016 TO JULY 2017
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Interferences and Moderation of Job and Fanily Life Sheeja Krishnakumar MBA SCMS Journal of Indian Management 2016 ISSN 0973-3167
JUNE Innovation and Sustainable Growth through Inclusive Business Models – A Few Illustrations Dr.Reena Shyam MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE “A STUDY ON SMALL SECTORS IN BANGALORE” Dr. Puja Archana Sahu MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE Spots Memorabilia Counterfeit and RFID Rohini Sajjan MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362
3.3.2 Number of research papers per teachers in the Journals notified on UGC website during the last five years (10)
AUGUST 2016 TO JULY 2017
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Interferences and Moderation of Job and Fanily Life Sheeja Krishnakumar MBA SCMS Journal of Indian Management 2016 ISSN 0973-3167
JUNE Innovation and Sustainable Growth through Inclusive Business Models – A Few Illustrations Dr.Reena Shyam MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE “A STUDY ON SMALL SECTORS IN BANGALORE” Dr. Puja Archana Sahu MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE Spots Memorabilia Counterfeit and RFID Rohini Sajjan MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362
AUGUST 2017 TO JULY 2018
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Organization Culture on Innovation:Understanding the influence using its variables Sheeja Krishnakumar MBA FIIB Business Review (FBR) 2017 ISSN – 2455-2658
Dec Crowdfunding Ecosystem in India Rohini Sajjan MBA International Journal of Science and Research (IJSR) 2017 ISSN- 2319-7064
May Applying Nethnography in Market Research – An Adaptation to the Rising Digital Technology Dr.Reena Shyam MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
May Impact of Social Media Marketing in Small and Medium Business Dr.Reena Shyam MBA AMBER(ABBS Management Business and Entrepreneurship Review) 2018 Click Here
May A study on innovative employee engagement practices in IT sector Sam X Kingsley Joshua MBA Asia Pacific Journal of Research (International Journal) 2018 ISSN 2347-4793
JUNE “A STUDY ON THE RELATIONSHIP BETWEEN NSE INDEX AND MCX INDEX Dr. Puja Archana Sahu MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
AUGUST 2018 TO JULY 2019
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Aug Deglobalization – will it Address the Relationship between Globalization and Inequality Dr.Reena Shyam MBA Online International Interdisciplinary Research Journal 2018 ISSN 2249-9598 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Akshay. A, MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Shivshankarachar. Y MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
January Community-Based Entrepreneurship Benefaction Initiatives –A Study with Special Reference To Bohara Community In Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 ISSN:2945 3799 Click Here
February Case Study: Discovering a Blue Ocean Opportunity in the Convenience Food Sector- A Case of iD Fresh Food Dr.Reena Shyam MBA International Journal of Management, IT and Engineering 2019 ISSN:2249-0558 Click Here
Febuary A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 E-ISSN 2348-1269, P- ISSN 2349-5138) Click Here
April A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY Akshay. A MBA IJAR 2019 PRINT ISSN No 2249-555X Click Here
MAY ” A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN BANAGALORE” Dr. Puja Archana Sahu MBA International Journal of Research and Analytical reviews 2019 E-ISSN 2348-1269 P-ISSN 2349-5138 Click Here
June VUCA World In Management Education In India: A Review of Literature Dr. Srinidhi K Parthasarathi MBA International Journal of Research And Analytical Reviews 2019 (Vol. 6) 2019 2348-1269
June Dynamic Upshots of the Entrepreneurial Culture and Behavior – A Mapping Approach within an Organization Dr.A.ABIRAMI MBA International Journal of Research and Analytical reviews 2019 2349-5138 Click Here
June Exploring Uncontested Markets With Blue Ocean Strategy in Convenience Food Business-a Case of ID Fresh Food Dr.Reena Shyam MBA Journal of the International Academy for Case Studies 2019 ISSN: 1078-4950; Online ISSN: 1532-5822 Click Here
AUGUST 2019 TO JULY 2020
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
FEB ” INVESTOR’S MINDSET TOWARDS IPO AS AN INVESTMENT TOLL USING NON PARAMETRIC TESTS Dr. Puja Archana Sahu MBA International Journal of Psychosocial Rehabilitation 2020 ISSN :1475-7192 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.Reena Shyam MBA International Journal of Research in Engineering, Science and Management 2020 ISSN (Online) : 2581-5792 Impact Factor: 4.308 Click Here
April “MARKETING IN THE AGE OF CORONA VIRUS – UNDERSTANDING THE CONSUMER MINDSET FOR EFFECTIVE MARKETING STRATEGIES”, Dr.Reena Shyam MBA International Journal of Emerging Technologies and Innovative Research 2020 ISSN: 2349-5162 | UGC approved journal no 63975 Click Here
April Marketing in the Age of Corona Virus – Understanding the Consumer Mindset for Effective Marketing Strategies Dr.A.ABIRAMI MBA Journal of Emerging Trends and Innovative Research 2020 2349-5162 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.A.ABIRAMI MBA International Journal of Research in Engineering, Science and Management 2020 2581-5792 Click Here
April Study of Entrepreneurial Perception, Attitude, Competency and Self-Efficacy among Small Scale Saudi Entrepreneurs in Jeddah City Dr.A.ABIRAMI MBA Test Engineering & Management 2020 0193-4120 Click Here
April COVID 19- The SUper Spraeder Dr.A.ABIRAMI MBA Mukt Shabd Journal 2020 2347-3150 Click Here
April A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City Afzal Basha MBA The Board of Journal of Emerging Technologies and Innovative Researc 2020 ISSN : 2349-5162 Click Here
May A Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour in Bangalore City Dr. Srinidhi K Parthasarathi MBA Journal of Emerging Technologies and Innovative Research 2020 (Vol. 7-4) 2020 ISSN- 2349-5162 Click Here
May Enrichment Practices and Its Impact on Employees’ Accountability in IT Sector Sam X Kingsley Joshua MBA GIS Business 2020 1430-3663 Click Here
June “APPLICATION OF MERTON DISTANCE TO DEFAULT MODEL TO PREDICT BANKRUPTCY OF SELECTED COMPANIES Dr. Puja Archana Sahu MBA Journal of XI’AN university of Architecture and technology 2020 ISSN 1006-7930 Click Here
JUNE “LEAD LAG RELATIONSHIP BETWEEN NSE AND SELECTED INTERNATIONAL STOCK EXCHANGES Dr. Puja Archana Sahu MBA International journal of Advanced science and Technology 2020 ISSN 2005-4238 Click Here
June PREDICTORS – THE ENTREPRENEURIAL CLINCHERS CONTRIBUTING TO THE SUCCESS OF SMALL SCALE ENTREPRENEURS, JEDDAH CITY,-SAUDI ARABIA Dr.A.ABIRAMI MBA Journal of Xi’an University of Architecture & Technology 2020 006-7930 Click Here
AUGUST 2020 TO JULY 2021
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A Study On consumer’s preference Towards Online Shopping and Offline Shopping with special reference to Bangalore City. Afzal Basha MBA Mukt Shabd Journal 2020 2347-3150 Click Here
December THE STUDY ON FACTORS OF ONLINE BUYING BEHAVIOR OF CONSUMERS’ WITH SPECIAL REFERENCE IN BANGALORE Dr. Srinidhi K Parthasarathi MBA Mukt Shabd Journal 2020 2347-3150 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Dr.Reena Shyam MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Afzal Basha MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June INSIDER TRADING IN INDIAN CAPITAL MARKET – AN OVERVIEW Dr. Puja Archana Sahu MBA ANVESAK 2021 0378 – 4568
AUGUST 2021 TO JULY 2022
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Afzal Basha MBA ANVESAK 2021 0378 – 4568 Click Here
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Dr.Reena Shyam MBA ANVESAK 2021 0378 – 4568 Click Here
March A STUDY ON SUSTAINABLE PERFORMANCE OF PAYMENT BANKS WITH REFERENCE TO SEMI- URBAN BANGALORE Akshay. A MBA JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 2022 0972-7175
April A COMPARATIVE STUDY AMID TRADITIONAL BANKS AND PAYMENT BANKS OF BANGALORE SEMI URBAN Akshay. A MBA NIU International Journal of Human Rights 2022 2394 – 0298
April To Study The Predication of Future Stock Prices By Utilizing the Machine Learning Technologies in IT Industries Dr. Puja Archana Sahu MBA GIS Science Journal 2022 1869-9391
2020-21 Year 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22
2 Number 4 6 11 13 5 5
3.3.2 Number of research papers per teachers in the Journals notified on UGC website during the last five years (10)
AUGUST 2016 TO JULY 2017
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Interferences and Moderation of Job and Fanily Life Sheeja Krishnakumar MBA SCMS Journal of Indian Management 2016 ISSN 0973-3167
JUNE Innovation and Sustainable Growth through Inclusive Business Models – A Few Illustrations Dr.Reena Shyam MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE “A STUDY ON SMALL SECTORS IN BANGALORE” Dr. Puja Archana Sahu MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362,Impact Factor -3.75 Click Here
JUNE Spots Memorabilia Counterfeit and RFID Rohini Sajjan MBA Imperial Journal of Interdisciplinary Research (IJIR) 2017 ISSN-2454-1362
AUGUST 2017 TO JULY 2018
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Sep Organization Culture on Innovation:Understanding the influence using its variables Sheeja Krishnakumar MBA FIIB Business Review (FBR) 2017 ISSN – 2455-2658
Dec Crowdfunding Ecosystem in India Rohini Sajjan MBA International Journal of Science and Research (IJSR) 2017 ISSN- 2319-7064
May Applying Nethnography in Market Research – An Adaptation to the Rising Digital Technology Dr.Reena Shyam MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
May Impact of Social Media Marketing in Small and Medium Business Dr.Reena Shyam MBA AMBER(ABBS Management Business and Entrepreneurship Review) 2018 Click Here
May A study on innovative employee engagement practices in IT sector Sam X Kingsley Joshua MBA Asia Pacific Journal of Research (International Journal) 2018 ISSN 2347-4793
JUNE “A STUDY ON THE RELATIONSHIP BETWEEN NSE INDEX AND MCX INDEX Dr. Puja Archana Sahu MBA JETIR (International Journal of Emerging Technologies and Innovative Research) 2018 ISSN: 2349-5162 Click Here
AUGUST 2018 TO JULY 2019
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Aug Deglobalization – will it Address the Relationship between Globalization and Inequality Dr.Reena Shyam MBA Online International Interdisciplinary Research Journal 2018 ISSN 2249-9598 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Akshay. A, MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
october A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH Shivshankarachar. Y MBA J. Advances in Bus. Management 2018 eISSN-2395-7441/pISSN-2395-7328 Click Here
January Community-Based Entrepreneurship Benefaction Initiatives –A Study with Special Reference To Bohara Community In Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 ISSN:2945 3799 Click Here
February Case Study: Discovering a Blue Ocean Opportunity in the Convenience Food Sector- A Case of iD Fresh Food Dr.Reena Shyam MBA International Journal of Management, IT and Engineering 2019 ISSN:2249-0558 Click Here
Febuary A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City Afzal Basha MBA International Journal of Research and Analytical Reviews 2019 E-ISSN 2348-1269, P- ISSN 2349-5138) Click Here
April A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY Akshay. A MBA IJAR 2019 PRINT ISSN No 2249-555X Click Here
MAY ” A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN BANAGALORE” Dr. Puja Archana Sahu MBA International Journal of Research and Analytical reviews 2019 E-ISSN 2348-1269 P-ISSN 2349-5138 Click Here
June VUCA World In Management Education In India: A Review of Literature Dr. Srinidhi K Parthasarathi MBA International Journal of Research And Analytical Reviews 2019 (Vol. 6) 2019 2348-1269
June Dynamic Upshots of the Entrepreneurial Culture and Behavior – A Mapping Approach within an Organization Dr.A.ABIRAMI MBA International Journal of Research and Analytical reviews 2019 2349-5138 Click Here
June Exploring Uncontested Markets With Blue Ocean Strategy in Convenience Food Business-a Case of ID Fresh Food Dr.Reena Shyam MBA Journal of the International Academy for Case Studies 2019 ISSN: 1078-4950; Online ISSN: 1532-5822 Click Here
AUGUST 2019 TO JULY 2020
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
FEB ” INVESTOR’S MINDSET TOWARDS IPO AS AN INVESTMENT TOLL USING NON PARAMETRIC TESTS Dr. Puja Archana Sahu MBA International Journal of Psychosocial Rehabilitation 2020 ISSN :1475-7192 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.Reena Shyam MBA International Journal of Research in Engineering, Science and Management 2020 ISSN (Online) : 2581-5792 Impact Factor: 4.308 Click Here
April “MARKETING IN THE AGE OF CORONA VIRUS – UNDERSTANDING THE CONSUMER MINDSET FOR EFFECTIVE MARKETING STRATEGIES”, Dr.Reena Shyam MBA International Journal of Emerging Technologies and Innovative Research 2020 ISSN: 2349-5162 | UGC approved journal no 63975 Click Here
April Marketing in the Age of Corona Virus – Understanding the Consumer Mindset for Effective Marketing Strategies Dr.A.ABIRAMI MBA Journal of Emerging Trends and Innovative Research 2020 2349-5162 Click Here
April Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study Dr.A.ABIRAMI MBA International Journal of Research in Engineering, Science and Management 2020 2581-5792 Click Here
April Study of Entrepreneurial Perception, Attitude, Competency and Self-Efficacy among Small Scale Saudi Entrepreneurs in Jeddah City Dr.A.ABIRAMI MBA Test Engineering & Management 2020 0193-4120 Click Here
April COVID 19- The SUper Spraeder Dr.A.ABIRAMI MBA Mukt Shabd Journal 2020 2347-3150 Click Here
April A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City Afzal Basha MBA The Board of Journal of Emerging Technologies and Innovative Researc 2020 ISSN : 2349-5162 Click Here
May A Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour in Bangalore City Dr. Srinidhi K Parthasarathi MBA Journal of Emerging Technologies and Innovative Research 2020 (Vol. 7-4) 2020 ISSN- 2349-5162 Click Here
May Enrichment Practices and Its Impact on Employees’ Accountability in IT Sector Sam X Kingsley Joshua MBA GIS Business 2020 1430-3663 Click Here
June “APPLICATION OF MERTON DISTANCE TO DEFAULT MODEL TO PREDICT BANKRUPTCY OF SELECTED COMPANIES Dr. Puja Archana Sahu MBA Journal of XI’AN university of Architecture and technology 2020 ISSN 1006-7930 Click Here
JUNE “LEAD LAG RELATIONSHIP BETWEEN NSE AND SELECTED INTERNATIONAL STOCK EXCHANGES Dr. Puja Archana Sahu MBA International journal of Advanced science and Technology 2020 ISSN 2005-4238 Click Here
June PREDICTORS – THE ENTREPRENEURIAL CLINCHERS CONTRIBUTING TO THE SUCCESS OF SMALL SCALE ENTREPRENEURS, JEDDAH CITY,-SAUDI ARABIA Dr.A.ABIRAMI MBA Journal of Xi’an University of Architecture & Technology 2020 006-7930 Click Here
AUGUST 2020 TO JULY 2021
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A Study On consumer’s preference Towards Online Shopping and Offline Shopping with special reference to Bangalore City. Afzal Basha MBA Mukt Shabd Journal 2020 2347-3150 Click Here
December THE STUDY ON FACTORS OF ONLINE BUYING BEHAVIOR OF CONSUMERS’ WITH SPECIAL REFERENCE IN BANGALORE Dr. Srinidhi K Parthasarathi MBA Mukt Shabd Journal 2020 2347-3150 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Dr.Reena Shyam MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June THE CASE OF CAFFE COFFEE DAY – AN ANALYSIS OF THE FAILED ENTREPRENEURIAL STRATEGY Afzal Basha MBA NIU International Journal of Human Rights 2021 2394 – 0298 Click Here
June INSIDER TRADING IN INDIAN CAPITAL MARKET – AN OVERVIEW Dr. Puja Archana Sahu MBA ANVESAK 2021 0378 – 4568
AUGUST 2021 TO JULY 2022
Month Title of paper Name of the author/s Department of the teacher Name of Journal Year of publication ISSN number Link to the recognition in UGC enlistment of the Journal
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Afzal Basha MBA ANVESAK 2021 0378 – 4568 Click Here
Novemebr A STUDY ON CRITICAL ROLE OF VISUAL MERCHANDISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FASHION STORES IN BANGALORE CITY Dr.Reena Shyam MBA ANVESAK 2021 0378 – 4568 Click Here
March A STUDY ON SUSTAINABLE PERFORMANCE OF PAYMENT BANKS WITH REFERENCE TO SEMI- URBAN BANGALORE Akshay. A MBA JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 2022 0972-7175
April A COMPARATIVE STUDY AMID TRADITIONAL BANKS AND PAYMENT BANKS OF BANGALORE SEMI URBAN Akshay. A MBA NIU International Journal of Human Rights 2022 2394 – 0298
April To Study The Predication of Future Stock Prices By Utilizing the Machine Learning Technologies in IT Industries Dr. Puja Archana Sahu MBA GIS Science Journal 2022 1869-9391
2020-21 Year 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22
2 Number 4 6 11 13 5 5

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