The Marketing Club – NICHE of IA School of Management Studies had a successful event called “Flip the Kart: A Digital Marketing Strategy Challenge” on 13th June 2025 at 1:45 PM in Seminar Hall 2. The event was an entrepreneurial experience for the students to be creative and strategic in rebranding and launching a real or fake brand that was struggling, utilizing current digital marketing tools such as AI, AR, and Influencer marketing. Each group of four was provided five minutes to share their new strategy, followed by a two-minute question and answer section.

The aim of the event was to assist students with identifying real business problems in their industry and create viable, innovative solutions with digital marketing processes. It aided to developing experience to work in teams, present confidently and think on their feet. All MBA student participants took part in the experience; they showcased energy and teamwork and engaged with each other in employee competition. The event was judged by Dr. Madhavi Latha and Prof. Rajiv Anand Palled; they kindly shared their thoughts and gave students feedback, which was greatly appreciated. The event was organized by Prof. Afzal Basha with student coordinators Joseph and Monalika, and concluded successfully inspiring students to think and act like marketers and innovate like entrepreneurs.