IA School of Management Studies (IASMS) proudly presents the 4th International Conference – CONVERGENCE 2026, bringing together researchers, academicians, scholars and students to share innovative research and contemporary perspectives.
The conference celebrated excellence in research and paper presentations, with recognition given to outstanding presenters. The featured papers covered diverse and contemporary areas including digital branding and consumer brand attachment, ESG investing and green tax incentives, and the impact of perceived AI capability on employees’ willingness to work with AI.
The event provided an engaging platform for knowledge exchange, academic collaboration and discussion of emerging trends in management, business, technology and related disciplines.
Featured Best Paper Presentation
Paper: Building Brands, Building Bonds: The Role of Digital Branding Strategies in Influencing Consumers’ Brand Attachment
Presenter: Ms. Nivashini J.
Institution: St. Xavier’s College
Category: Research Scholar
Other Recognised Research Presentations
Paper: Public Perceptions of ESG Investing and Green Tax Incentives: A Study of Indian Retail Investors
Presenters: Ms. Vaishnavi R. Nayak & Ms. Shwetha J. Rao
Institution: A J Institute of Management
Category: Academician
Paper: When AI Becomes a Career Threat: Unravelling How Perceived AI Capability Shapes Future Employees’ Willingness to Work with AI
Winner: Ms. Nandhini M.
Authors: Dr. Bhavani Devi G. & Ms. Teena Princy S.
Institution: Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women
Category: Student
