| Month | Title of Paper | Name of Author | Department | Name of Journal | Year | ISSN No. | Link |
|---|---|---|---|---|---|---|---|
| August | A Study of Consumer Perceptions Towards Private Label Brands Within the Grocery Retail Sector in Bangalore | Prof. Afzal Basha | MBA | Asian Journal of Management and Commerce | 2025 | 2708-4515 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year | ISSN No. | Link |
|---|---|---|---|---|---|---|---|
| February | A Study of the Impact of Social Media on Online Retail Consumer Buying Behaviour with Special Reference to Bangalore City | Prof. Afzal Basha | MBA | International Journal of Research in Management | 2025 | 1028-1038 | View |
| March | The Role of AI in Enhancing Product Discovery and Consumer Retention in Online Retail Sector | Prof. Afzal Basha | MBA | Indian Journal of Applied Hospitality & Tourism Research | 2025 | 0975-4954 | View |
| April | A Study on Impact of Digitalization on Recruitment and Selection Process with Reference to Banking Sector | Dr. Puja Archana Sahu | MBA | Journal of Computer Science | 2025 | 1549-3636 | View |
| April | A Study on Impact of Digitalization on Recruitment and Selection Process with Reference to Banking Sector | Dr. KrupaRani MC | MBA | Journal of Computer Science | 2025 | 1549-3636 | View |
| April | Barriers to Microfinance Access for Women: Evidence from Karnataka | Dr. Siji K | MBA | International Journal of Scientific Research in Engineering and Management | 2025 | 2582-3930 | View |
| April | Barriers to Microfinance Access for Women: Evidence from Karnataka | Dr. Madhavi Latha | MBA | International Journal of Scientific Research in Engineering and Management | 2025 | 2582-3930 | View |
| May | Leveraging AI for Capacity Building and Training Need Analysis (TNA) of Sales Forces in B2C Space: A Strategic Approach to Enhancing Employee Performance | Dr. Reena Shyam | MBA | International Journal of Research in Management | 2025 | 1028-1038 | View |
| June | A Study on Risk Perception and Management Among Small Business Owners in Bengaluru | Dr. Puja Archana Sahu | MBA | Staps Journal | 2025 | 1782-1568 | View |
| June | A Study on Risk Perception and Management Among Small Business Owners in Bengaluru | Dr. Siji K | MBA | Staps Journal | 2025 | 1782-1568 | View |
| June | Customer Engagement Strategies and Their Impact on E-Commerce Loyalty | Dr. Madhavi Latha | MBA | Journal of Informatics Education and Research | 2025 | 1526-4726 | View |
| June | Women Leadership: Insights from the Mahabharata for Contemporary Management through the Lens of the Indian Knowledge System | Dr. KrupaRani MC | MBA | Staps Journal | 2025 | 1782-1568 | View |
| June | Women Leadership: Insights from the Mahabharata for Contemporary Management through the Lens of the Indian Knowledge System | Prof. Sreeranjan Menon T | MBA | Staps Journal | 2025 | 1782-1568 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year | ISSN No. | Link |
|---|---|---|---|---|---|---|---|
| November | Transforming the Marketing Landscape Through Esports: A Study on In-Game Advertising Used by Brands | Dr. Reena Shyam | MBA | Rabindra Bharati University – Journal of Economics | 2023 | 0975-802X | View |
| November | Transforming the Marketing Landscape Through Esports: A Study on In-Game Advertising Used by Brands | Prof. Shivshankarachar Y | MBA | Rabindra Bharati University – Journal of Economics | 2023 | 0975-802X | View |
| November | A Study on Impact of Green Supply Chain Practices in Supply Chain Management with Reference to Manufacturing Sector in Bengaluru | Dr. Puja Archana Sahu | MBA | Dizhen Dizhi Journal | 2023 | 0252-4967 | View |
| November | A Study on Impact of Green Supply Chain Practices in Supply Chain Management with Reference to Manufacturing Sector in Bengaluru | Dr. KrupaRani MC | MBA | Dizhen Dizhi Journal | 2023 | 0252-4967 | View |
| January | Rural Waste Management: A Sustainable Approach with Local Panchayat | Dr. R Savitha | MBA | Journal of Research Administration | 2024 | 1539-1590 | View |
| January | Exploring the Factors Influencing Corporate Profitability with Respect to Pharmaceutical Industry | Dr. Puja Archana Sahu | MBA | Communication and Management Journal | 2024 | 2269-7195 | View |
| January | HR Competencies in BCPs for Future Sustainability: Perspectives on SHRM Framework & Insights | Dr. KrupaRani MC | MBA | Communication and Management Journal | 2024 | 2269-7195 | View |
| February | A Study of the Impact of Digital Marketing on Consumer Buying Behaviour | Prof. Afzal Basha | MBA | Innovative Management Practices & Sustainability in VUCA World | 2024 | 978-81-971137-8-9 | View |
| June | Circular Economy as a New Paradigm for Sustainability – Implications for Brands and Marketing Efforts | Dr. Reena Shyam | MBA | IPE Journal of Management | 2024 | 2249-9040 | View |
| June | Circular Economy as a New Paradigm for Sustainability – Implications for Brands and Marketing Efforts | Prof. Afzal Basha | MBA | IPE Journal of Management | 2024 | 2249-9040 | View |
| June | A Study on Effect of Artificial Intelligence on Consumer Buying Behaviour in Online Grocery Shopping | Dr. Reena Shyam | MBA | NIU International Journal of Human Rights | 2024 | 2394-0298 | View |
| June | A Study on Effect of Artificial Intelligence on Consumer Buying Behaviour in Online Grocery Shopping | Prof. Afzal Basha | MBA | NIU International Journal of Human Rights | 2024 | 2394-0298 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| April | A Comparative Study Amid Traditional Banks And Payment Banks Of Bangalore Semi Urban | Akshay. A | MBA | NIU International Journal of Human Rights | 2022 | 2394 – 0298 | View |
| April | To Study The Predication Of Future Stock Prices By Utilizing The Machine Learning Technologies In It Industries | Dr. Puja Archana Sahu | MBA | GIS Science Journal | 2022 | 1869-9391 | View |
| March | A Study On Sustainable Performance Of Payment Banks With Reference To Semi-Urban Bangalore | Akshay. A | MBA | Journal Of Education: Rabindra Bharati University | 2022 | 0972-7175 | View |
| November | A Study On Critical Role Of Visual Merchandising And Its Impact On Consumer Buying Behaviour With Special Reference To Fashion Stores In Bangalore City | Afzal Basha | MBA | ANVESAK | 2021 | 0378 – 4568 | View |
| November | A Study On Critical Role Of Visual Merchandising And Its Impact On Consumer Buying Behaviour With Special Reference To Fashion Stores In Bangalore City | Dr. Reena Shyam | MBA | ANVESAK | 2021 | 0378 – 4568 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| June | The Case Of Caffe Coffee Day – An Analysis Of The Failed Entrepreneurial Strategy | Dr. Reena Shyam | MBA | NIU International Journal of Human Rights | 2021 | 2394 – 0298 | View |
| June | The Case Of Caffe Coffee Day – An Analysis Of The Failed Entrepreneurial Strategy | Afzal Basha | MBA | NIU International Journal of Human Rights | 2021 | 2394 – 0298 | View |
| April | Insider Trading In Indian Capital Market – An Overview | Dr. Puja Archana Sahu | MBA | ANVESAK | 2021 | 0378 – 4568 | View |
| December | The Study On Factors Of Online Buying Behavior Of Consumers’ With Special Reference In Bangalore | Dr. Srinidhi K Parthasarathi | MBA | Mukt Shabd Journal | 2020 | 2347-3150 | View |
| November | A Study On consumer’s preference Towards Online Shopping and Offline Shopping with special reference to Bangalore City. | Afzal Basha | MBA | Mukt Shabd Journal | 2020 | 2347-3150 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| FEB | ” Investor’s Mindset Towards Ipo As An Investment Toll Using Non Parametric Tests | Dr. Puja Archana Sahu | MBA | International Journal of Psychosocial Rehabilitation | 2020 | ISSN :1475-7192 | View |
| April | Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study | Dr.Reena Shyam | MBA | International Journal of Research in Engineering, Science and Management | 2020 | ISSN (Online) : 2581-5792 Impact Factor: 4.308 | View |
| April | Marketing in the Age of Corona Virus – Understanding the Consumer Mindset for Effective Marketing Strategies | Dr.a.abirami | MBA | Journal of Emerging Trends and Innovative Research | 2020 | 2349-5162 | View |
| April | Behaviour Transitions in Humans, – Triggered by Corona: A Descriptive Study | Dr.a.abirami | MBA | International Journal of Research in Engineering, Science and Management | 2020 | 2581-5792 | View |
| April | Study of Entrepreneurial Perception, Attitude, Competency and Self-Efficacy among Small Scale Saudi Entrepreneurs in Jeddah City | Dr.a.abirami | MBA | Test Engineering & Management | 2020 | 0193-4120 | View |
| April | COVID 19- The SUper Spraeder | Dr.a.abirami | MBA | Mukt Shabd Journal | 2020 | 2347-3150 | View |
| May | A Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour in Bangalore City | Dr. Srinidhi K Parthasarathi | MBA | Journal of Emerging Technologies and Innovative Research 2020 (Vol. 7-4) | 2020 | ISSN- 2349-5162 | View |
| May | Enrichment Practices and Its Impact on Employees’ Accountability in IT Sector | Sam X Kingsley Joshua | MBA | GIS Business | 2020 | 1430-3663 | View |
| June | “application Of Merton Distance To Default Model To Predict Bankruptcy Of Selected Companies | Dr. Puja Archana Sahu | MBA | Journal of XI’AN university of Architecture and technology | 2020 | ISSN 1006-7930 | View |
| June | “lead Lag Relationship Between Nse And Selected International Stock Exchanges | Dr. Puja Archana Sahu | MBA | International journal of Advanced science and Technology | 2020 | ISSN 2005-4238 | View |
| June | Predictors – The Entrepreneurial Clinchers Contributing To The Success Of Small Scale Entrepreneurs, Jeddah City,-saudi Arabia | Dr.a.abirami | MBA | Journal of Xi’an University of Architecture & Technology | 2020 | 006-7930 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| June | Exploring Uncontested Markets With Blue Ocean Strategy in Convenience Food Business-a Case of ID Fresh Food | Dr.Reena Shyam | MBA | Journal of the International Academy for Case Studies | 2019 | ISSN: 1078-4950; Online ISSN: 1532-5822 | View |
| June | Dynamic Upshots of the Entrepreneurial Culture and Behavior – A Mapping Approach within an Organization | Dr.A.ABIRAMI | MBA | International Journal of Research and Analytical Reviews | 2019 | 2349-5138 | View |
| June | VUCA World In Management Education In India: A Review of Literature | Dr. Srinidhi K Parthasarathi | MBA | International Journal of Research And Analytical Reviews (Vol. 6) | 2019 | 2348-1269 | View |
| May | A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN BANAGALORE | Dr. Puja Archana Sahu | MBA | International Journal of Research and Analytical Reviews | 2019 | E-ISSN 2348-1269 P-ISSN 2349-5138 | View |
| April | A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY | Akshay. A | MBA | IJAR | 2019 | PRINT ISSN No 2249-555X | View |
| February | Case Study: Discovering a Blue Ocean Opportunity in the Convenience Food Sector- A Case of iD Fresh Food | Dr.Reena Shyam | MBA | International Journal of Management, IT and Engineering | 2019 | ISSN:2249-0558 | View |
| Febuary | A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City | Afzal Basha | MBA | International Journal of Research and Analytical Reviews | 2019 | E-ISSN 2348-1269, P-ISSN 2349-5138 | View |
| January | Community-Based Entrepreneurship Benefaction Initiatives – A Study with Special Reference To Bohara Community In Bangalore City | Afzal Basha | MBA | International Journal of Research and Analytical Reviews | 2019 | ISSN: 2945-3799 | View |
| October | A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH | Akshay. A | MBA | J. Advances in Bus. Management | 2018 | eISSN-2395-7441 / pISSN-2395-7328 | View |
| October | A STUDY OF MONEY SAVING HABITS OF SOUTH BANGALORE’S YOUTH | Shivshankarachar. Y | MBA | J. Advances in Bus. Management | 2018 | eISSN-2395-7441 / pISSN-2395-7328 | View |
| Aug | Deglobalization – will it Address the Relationship between Globalization and Inequality | Dr.Reena Shyam | MBA | Online International Interdisciplinary Research Journal | 2018 | ISSN 2249-9598 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| June | A STUDY ON THE RELATIONSHIP BETWEEN NSE INDEX AND MCX INDEX | Dr. Puja Archana Sahu | MBA | JETIR (International Journal of Emerging Technologies and Innovative Research) | 2018 | ISSN: 2349-5162 | View |
| May | Applying Nethnography in Market Research – An Adaptation to the Rising Digital Technology | Dr. Reena Shyam | MBA | JETIR (International Journal of Emerging Technologies and Innovative Research) | 2018 | ISSN: 2349-5162 | View |
| May | Impact of Social Media Marketing in Small and Medium Business | Dr. Reena Shyam | MBA | AMBER (ABBS Management Business and Entrepreneurship Review) | 2018 | View | |
| May | A study on innovative employee engagement practices in IT sector | Sam X Kingsley Joshua | MBA | Asia Pacific Journal of Research (International Journal) | 2018 | ISSN: 2347-4793 | View |
| Dec | Crowdfunding Ecosystem in India | Rohini Sajjan | MBA | International Journal of Science and Research (IJSR) | 2017 | ISSN: 2319-7064 | View |
| Sep | Organization Culture on Innovation: Understanding the influence using its variables | Sheeja Krishnakumar | MBA | FIIB Business Review (FBR) | 2017 | ISSN: 2455-2658 | View |
| Month | Title of Paper | Name of Author | Department | Name of Journal | Year of Publication | ISSN Number | Link |
|---|---|---|---|---|---|---|---|
| Sep | Interferences and Moderation of Job and Family Life | Sheeja Krishnakumar | MBA | SCMS Journal of Indian Management | 2016 | ISSN 0973-3167 | View |
| June | Innovation and Sustainable Growth through Inclusive Business Models – A Few Illustrations | Dr. Reena Shyam | MBA | Imperial Journal of Interdisciplinary Research (IJIR) | 2017 | ISSN-2454-1362, Impact Factor - 3.75 | View |
| June | A STUDY ON SMALL SECTORS IN BANGALORE | Dr. Puja Archana Sahu | MBA | Imperial Journal of Interdisciplinary Research (IJIR) | 2017 | ISSN-2454-1362, Impact Factor - 3.75 | View |
| June | Sports Memorabilia Counterfeit and RFID | Rohini Sajjan | MBA | Imperial Journal of Interdisciplinary Research (IJIR) | 2017 | ISSN-2454-1362 | View |
