The Marketing Club of IA School of Management Studies hosted Competitions which included MarQ (Quiz) and Revive (Product Re-Launch with Marketing Mix
The Marketing Club of IA School of Management Studies (IASMS) recently orchestrated the much-anticipated event, MarQ. This multifaceted competition began with Round 1, an intellectually challenging Marketing Quiz that unfolded seamlessly on a virtual platform. Sixteen teams, each brimming with enthusiasm and marketing acumen, engaged in a battle of wits as they tackled questions spanning traditional and digital marketing, consumer behavior, market trends, and innovative campaigns.
Round 2: Revive (Product Re-Launch with Marketing Mix)
After the exhilarating Round 1, the top 6 teams emerged victorious, earning the coveted opportunity to move on to Round 2 – the Revive edition. This phase of the event took marketing prowess to a new level, challenging participants to breathe new life into outdated products. The participation and competitive spirit of the students added to the value and rigor of the event organized.
